Articles @ Business Partnerships Canada

This page is a collection of articles and information useful to small business owners.

Some articles are written specifically for this website, other articles originate from authors who give permission for their work to be presented here. If you are interested in writing an article for our members and visitors, please let us know at articles@businesspartnerships.ca

Articles (sorted by most recent addition):

• Anatomy of an Angry Customer
  Do not consider angry customers to be the bane of your company’s business. Rather, embrace them. They are oftentimes the catalyst to improving the quality of your business.
• Increase Your Sales: Prospecting for Dollars
• Some Basic Marketing Ideas for Your Marketing Calendar
• The Top 5 Questions to Ask Yourself BEFORE You Create Your Marketing Plan
• Choosing Corporate Gifts That Keep Giving Back
• What is a Professional Coach and How Can You Benefit from Having Your Own Coach?
  Find out how a coach can keep you on track and help you grow your business
• It's Time to Relax
  Focused relaxation is vital to our well-being- it helps counteract the negative effects of stress on our mental and physical health.
• Five Never Forgets For Sales Letter Success
  Writing a sales letter? See how a few subtle changes can raise the impact and get better rates of return. (Includes sample letter with improvements.)
• Talking to Strangers: 3 Reasons Potential Customers May Distrust You
  What common business mistakes are you making in your marketing materials, and are they costing your business crediility?
• Power of the Marketing Pyramid
  Narrow down your sales efforts to get the best results!
• The 10 Skills of "Super" Salespeople
  Turn average sales people into "super" sales professionals.
• Why Brand Building is an Essential Part of Your PR
  Contrary to popular belief, small businesses branding is not about slick advertising.
• Turn Cold Leads Into Hot New Sales
  Stop letting sales opportunities slip through your fingers.
• How to Use Humor to Increase Sales
  Simple tips to put your readers at ease, and put them in a more receptive mood.
• Getting the Most out of Your Affiliate Program a guide for business owners starting their own affiliate programs...
• Are You The Harried Business Person?
  Take the Test and Find Out...
• 7 Ways to Self-Promote Within Your E-zine
  Step by step guide to building a successful ezine to support your marketing efforts.
• Delegate to Accelerate Success (7 Steps to Prepare Your Team for Success)
  Learn the secrets to successful delegation to produce outstanding results.
• Sealing The Deal Over The Business Meal
  Build positive client relationships and build your bottom line by learning the rules of dining etiquette.
• 10 Tips For Long Term Client Retention
  Follow these tips to create a client retention plan that grows your business and leverages your success.
• 5 Questions to Ask Yourself as a Manager
  Here are five questions you should ask yourself if you are a manager. Only if you can say ‘Yes’ to them all can you be sure of being on the right track.
• 12 tips on writing a brochure
  ... that will support your (online) marketing efforts and increase your sales.
• Bartering Basics for Canadian Small Businesses
  How to employ this age old technique to benefit your business in the Digital Age.
• First Aid for Small Business Owners
  What every business owner should know, and have on hand.
• Wendy Woods' Top 10 Networking Tips
  How to get the most out of your networking time and investment.